The creation of the logo for "L’artigiano" began with a concept emphasizing craftsmanship and high quality. The logotype was designed to resemble handwritten text created with a fountain pen, symbolizing elegance and artisanal values. A tagline, "Il 1° locale artigianale d’Italia," was added using a serif font (Waters Titling Pro) in uppercase.
The color palette reflects the establishment's products and location. Primary colors include dark brown for coffee and ivory for the interior design. Secondary colors feature beige, ochre for beer, orange for cocktails, and green to represent Sardinia’s wooded mountains.
The accompanying font, Playfair, was chosen for its blend of classic serif elements and modern design, aligning with the brand’s identity. These choices ensure the logo is both visually appealing and meaningful.
The color palette reflects the establishment's products and location. Primary colors include dark brown for coffee and ivory for the interior design. Secondary colors feature beige, ochre for beer, orange for cocktails, and green to represent Sardinia’s wooded mountains.
The accompanying font, Playfair, was chosen for its blend of classic serif elements and modern design, aligning with the brand’s identity. These choices ensure the logo is both visually appealing and meaningful.
