Alfa Digit

Alfa Digit is a Rome-based company working in video surveillance and electrical and technology systems, but perceived by the market as a plain installation firm, even though it was already working on far more advanced systems. The brief was clear: a brand able to communicate that leap, without losing recognizability.

I handled the entire identity system: logo, palette, typography, applications, down to a first proposal for the office signage. The only constraint was keeping the company name: beyond that, almost total freedom.

The real challenge was finding an idea that communicated professionalism and modernity without falling into the obvious, in an industry where brands tend to all look alike. The solution: a symbol built from the company's initials, stylized, paired with a typeface reworked specifically for the project.